Good morning Joes and Janes! I hope 2019 is starting off well for all of you.
As you know, if you go to any department store right now, you can score great prices on holiday items for next year. I know people whose entire Christmas getup (cards, decorations, wrap, and all the rest) is purchased in this way.
Guess what else is on sale right now at incredible discounts? Stocks!
I wrote a post last February in which I talked about this. I will quote a bit from it here.
Isn’t it strange? When electronic items go on sale, we run to the store. When designer label prices get slashed, we can’t wait to take advantage of the lower prices. That jacket or fancy handbag by a top-notch designer…Girl, you better buy it now, because that price will not be there tomorrow! We love getting a great deal on most things in life…except for stocks.
It’s fascinating: stocks are one of the few items we like to buy high, and get very nervous about buying when they go on sale! There is something about watching equity prices fall that psychologically causes us to run away, rather than look toward what companies we’d like to buy.
Investors are selling off stocks and leaving the market like crazy right now, when what they really should be doing is buying more!
You see, times like this are where the real money is made. Many investors get very nervous and are more likely to become sellers, rather than buyers, in times like these. As difficult as it may be, the buyer mindset is exactly what you need to adopt. Instead of being nervous, you should get excited. You may now, after all these months, get the chance to buy shares in great companies at much lower prices!
Remember, the market’s direction has been up over time. Look at all the reasons there could have been to sell since 1950.
Imagine how wealthy you’d be had you held on through all of that!
Keep buying, keep holding. The sale is on!
Click the image of the book at left to be taken to its Amazon page. (Disclosure: As a participant in the Amazon Services LLC Associates Program, I earn a small commission on each sale generated through these links.)