Apple Performance Facts!


Apple (NASDAQ: AAPL) went public in 1980, and has gone on to become one of the greatest investments in history.

Its total return over its 39-year history is 56,465.09%.

In other words, it would have turned $1000 into $564,650.

Who wouldn’t want returns like those???

It’s easy, in hindsight.  But owning it day to day?  That’s a different story.  Because believe it or not, owning Apple stock has been torture.

Now, you may be wondering, “How is that possible?”  Here are the facts:

  • From 2004 to now, Apple has been down 20% one out of every four days on average.  That’s roughly 25% of the time.
  • It’s been down at least five percent 61% of the time over the last 15 years.
  • Over the last 15 years, the number of down days has exceeded the number of up days – yet Apple has still managed to gain over 13,000% during this period.

So you see, investing – even in great companies – comes with torture.

That’s the price you pay if you want to build wealth, though.  And it’s one I would gladly fork over my money to!




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