Apple Performance Facts!


Apple (NASDAQ: AAPL) went public in 1980, and has gone on to become one of the greatest investments in history.

Its total return over its 39-year history is 56,465.09%.

In other words, it would have turned $1000 into $564,650.

Who wouldn’t want returns like those???

It’s easy, in hindsight.  But owning it day to day?  That’s a different story.  Because believe it or not, owning Apple stock has been torture.

Now, you may be wondering, “How is that possible?”  Here are the facts:

  • From 2004 to now, Apple has been down 20% one out of every four days on average.  That’s roughly 25% of the time.
  • It’s been down at least five percent 61% of the time over the last 15 years.
  • Over the last 15 years, the number of down days has exceeded the number of up days – yet Apple has still managed to gain over 13,000% during this period.

So you see, investing – even in great companies – comes with torture.

That’s the price you pay if you want to build wealth, though.  And it’s one I would gladly fork over my money to!


My book, The Stock Market is For Everyone, is a short guide for the beginning, inexperienced investor that is easy to understand and can be put into action immediately.

Click the image of the book at left to be taken to its Amazon page.  (Disclosure: As a participant in the Amazon Services LLC Associates Program, I earn a small commission on each sale generated through these links.)


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