You Don’t Know What You Don’t Know!

There are a great deal of old sayings still in use today: “look before you leap,” “patience is a virtue,”…and then there’s one of my least favorites: “ignorance is bliss.”

The meaning of ignorance being bliss is that you won’t worry about something if you don’t know anything.

I’m not entirely sure that not knowing about something is good for anyone, depending on what it is.

Give me one situation where not knowing something has been beneficial to anyone!

Wouldn’t you rather know you have cancer in stage one?

Wouldn’t you want to know the reputation of the company from which you’re considering a job offer?

Wouldn’t you want to know that your future spouse is not trustworthy before you say “I do”?

I know I would want to know all of these things!

My introduction to the stock market didn’t happen until I was around 25. My introduction to investing took place many years after that, through trial and error.

One of the reasons I’m so passionate about this topic is that I know that there are tens of millions of people that have never been exposed to investing in the stock market, and many who will never have the chance to know.

It is a shame to work 30 to 40 years of your life and not have your money working right along beside you!

Unfortunately, you don’t know what you don’t know. And your ignorance can cost you a tremendous amount of money that could have compounded over your lifetime.

There are many people that do not believe that building wealth in the stock market is possible for the average American. I vehemently disagree! I believe that with planning, discipline and luck, you can build a fortune for you and your family.

So if the stock market is new to you, then make it your business to get to know it today. There is no wealth-building vehicle like it anywhere on this planet. A great place to start is my beginners’ investing guide, The Stock Market is For Everyone.


The Psychology Of Good And Bad Financial Choices.

As much as i hate to admit it, most of the choices we make are not based on logic.

The truth, according to research, is that most of the choices we make are based on emotion.

Now, if that’s the case, how do we protect ourselves from making bad choices?

I am not immune to making bad choices. When I look back o the poor choices I’ve made, the one thing I would learn how to do if I were able to do things over again is remove the emotion.

Sounds very easy.

But in real life, it can be pretty difficult to do.

In my opinion, one of the reasons it’s so hard to implement is that bad choices tend to feel good, while the best choice is usually boring and makes you feel like you’re depriving yourself.

For example, if you experience a financial windfall…buying a new car or taking a vacation may be at the top of what makes you feel the best.

However…the wise choice would be to pay off credit card debt, add money to your rainy day fund, and invest the rest.

Now to me, that sounds absolutely exhilarating. The idea of building my net worth tends to make me feel that way.

Here’s another example. If I have money to invest, my initial inclination is to buy shares in a shiny new company I don’t already own.

That may be the sexy choice.

But it’s not the best choice.

The best thing to do in that case is to add to anything I already own that’s a winner.

One of the most powerful investment tactics you can use is to add to your winners.

Investing is hard on your emotions, as well as your psyche.

However, the best decisions we can make are those that eliminate the emotion by simply doing what is the smartest.


My book, The Stock Market is For Everyone, is a short guide for the beginning, inexperienced investor that is easy to understand and can be put into action immediately.

Click the image of the book at left to be taken to its Amazon page.  (Disclosure: As a participant in the Amazon Services LLC Associates Program, I earn a small commission on each sale generated through these links.)