Is Roku A Millionaire Maker?

On September 28, 2017, Roku (NASDAQ: ROKU) made its public debut.

At the close of the day, the price was $23.50 a share. In the weeks following its IPO, the stock traded below $17 a share. No one gave it a second thought…

…until Roku reported its first earnings as a public company, and the stock shot up 57%, from around $17 to $26 overnight.

Roku’s earnings caught everyone by surprise, as they beat analysts’ expectations on the top and bottom line.

Today, a $1000 investment in Roku’s IPO is up 540%.

That begs the question: is Roku a millionaire maker?

The answer is: no one knows for sure. But the one thing I do know is that Roku has the qualities that could make it a very big winner over time.

Throughout history, companies that have gone on to become big winners usually have a founder/CEO who is a visionary. Microsoft (NASDAQ: MSFT) had Bill Gates; Apple (NASDAQ: AAPL), Steve Jobs; and Amazon (NASDAQ: AMZN) has Jeff Bezos.

Meet Anthony Wood – the quiet, unassuming visionary CEO behind Roku’s rise.

Although Roku started out as a hardware company, selling sticks, their plan all along was to ultimately become the operating system for streaming video on demand.

Streaming video on demand will be one of the largest secular trends over the next 10 to 15 years. TV – and TV advertising dollars – are in the beginning stages of a very big shift to streaming video.

In that time, Roku has become the leading platform for streaming video on demand.

It doesn’t matter who wins the streaming video war between Netflix, Amazon, Disney, Hulu or any other player. They will all be accessible via Roku.

Here are some numbers that illustrate Roku’s potential:

  • 29,000,000 active accounts
  • Average amount of time users spend on Roku daily: 3.5 hours
  • Amount of content streamed in 2018: 14.8 billion hours
  • If you look at Roku in terms of users, it is the 3rd largest cable provider in the country.
  • Roku TV is the number one licensed TV in the US.
  • One in four smart TVs in the US are Roku TVs.

Right now, Roku has a market value of $11 billion. If the company continues to execute and becomes the operating system for streaming video on demand, that market cap could grow exponentially.

So…is Roku a millionaire maker?

I can’t say for sure. But it has a chance to be!

My book, The Stock Market is For Everyone, is a short guide for the beginning, inexperienced investor that is easy to understand and can be put into action immediately.

Click the image of the book at left to be taken to its Amazon page. 

(Disclosure: As a participant in the Amazon Services LLC Associates Program, I earn a small commission on each sale generated through these links.)

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